diff --git a/README.md b/README.md
index 1487317..8c5411b 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Markdown Site
+# markdown "sync" site
 
 A minimalist markdown site built with React, Convex, and Vite. Optimized for SEO, AI agents, and LLM discovery.
 
diff --git a/content/blog/about-this-blog.md b/content/blog/about-this-blog.md
index 1362533..8aa0011 100644
--- a/content/blog/about-this-blog.md
+++ b/content/blog/about-this-blog.md
@@ -72,9 +72,11 @@ The setup takes about 10 minutes:
 
 1. Fork the repo
 2. Run `npx convex dev` to set up your backend
-3. Run `npm run sync` to upload posts
+3. Run `npm run sync` to upload posts (development) or `npm run sync:prod` (production)
 4. Deploy to Netlify
 
+**Development vs Production:** Use `npm run sync` when testing locally against your dev Convex deployment. Use `npm run sync:prod` when deploying content to your live production site.
+
 Read the [setup guide](/setup-guide) for detailed steps.
 
 ## Customization
diff --git a/content/blog/markdown-with-code-examples.md b/content/blog/markdown-with-code-examples.md
index 55f81b6..d725b4f 100644
--- a/content/blog/markdown-with-code-examples.md
+++ b/content/blog/markdown-with-code-examples.md
@@ -85,9 +85,12 @@ npm install
 # Start development server
 npm run dev
 
-# Sync posts to Convex
+# Sync posts to Convex (development)
 npm run sync
 
+# Sync posts to Convex (production)
+npm run sync:prod
+
 # Deploy to production
 npm run deploy
 ```
@@ -114,12 +117,13 @@ Reference files with inline code: `convex/schema.ts`, `src/pages/Home.tsx`.
 
 ## Tables
 
-| Command          | Description              |
-| ---------------- | ------------------------ |
-| `npm run dev`    | Start development server |
-| `npm run build`  | Build for production     |
-| `npm run sync`   | Sync markdown to Convex  |
-| `npx convex dev` | Start Convex dev server  |
+| Command              | Description                    |
+| -------------------- | ------------------------------ |
+| `npm run dev`        | Start development server       |
+| `npm run build`      | Build for production           |
+| `npm run sync`       | Sync markdown to Convex (dev)  |
+| `npm run sync:prod`  | Sync markdown to Convex (prod) |
+| `npx convex dev`     | Start Convex dev server        |
 
 ## Lists
 
@@ -177,5 +181,5 @@ content/blog/
 
 1. Keep slugs URL-friendly (lowercase, hyphens)
 2. Set `published: false` for drafts
-3. Run `npm run sync` after adding posts
+3. Run `npm run sync` after adding posts (or `npm run sync:prod` for production)
 4. Use descriptive titles for SEO
diff --git a/content/blog/setup-guide.md b/content/blog/setup-guide.md
index acc065c..b7cd5f6 100644
--- a/content/blog/setup-guide.md
+++ b/content/blog/setup-guide.md
@@ -12,7 +12,7 @@ readTime: "8 min read"
 
 This guide walks you through forking [this markdown site](https://github.com/waynesutton/markdown-site), setting up your Convex backend, and deploying to Netlify. The entire process takes about 10 minutes.
 
-**How publishing works:** Once deployed, you write posts in markdown, run `npm run sync`, and they appear on your live site immediately. No rebuild or redeploy needed. Convex handles real-time data sync, so all connected browsers update automatically.
+**How publishing works:** Once deployed, you write posts in markdown, run `npm run sync` for development or `npm run sync:prod` for production, and they appear on your live site immediately. No rebuild or redeploy needed. Convex handles real-time data sync, so all connected browsers update automatically.
 
 ## Table of Contents
 
@@ -47,6 +47,7 @@ This guide walks you through forking [this markdown site](https://github.com/way
     - [Add Static Pages (Optional)](#add-static-pages-optional)
     - [Update SEO Meta Tags](#update-seo-meta-tags)
     - [Update llms.txt and robots.txt](#update-llmstxt-and-robotstxt)
+  - [Real-time Stats](#real-time-stats)
   - [API Endpoints](#api-endpoints)
   - [Troubleshooting](#troubleshooting)
     - [Posts not appearing](#posts-not-appearing)
diff --git a/convex/stats.ts b/convex/stats.ts
index d4586d8..6b3920f 100644
--- a/convex/stats.ts
+++ b/convex/stats.ts
@@ -104,6 +104,7 @@ export const getStats = query({
     uniqueVisitors: v.number(),
     publishedPosts: v.number(),
     publishedPages: v.number(),
+    trackingSince: v.union(v.number(), v.null()),
     pageStats: v.array(
       v.object({
         path: v.string(),
@@ -133,8 +134,15 @@ export const getStats = query({
       .map(([path, count]) => ({ path, count }))
       .sort((a, b) => b.count - a.count);
 
-    // Get all page views
-    const allViews = await ctx.db.query("pageViews").collect();
+    // Get all page views ordered by timestamp to find earliest
+    const allViews = await ctx.db
+      .query("pageViews")
+      .withIndex("by_timestamp")
+      .order("asc")
+      .collect();
+
+    // Get tracking start date (earliest view timestamp)
+    const trackingSince = allViews.length > 0 ? allViews[0].timestamp : null;
 
     // Aggregate views by path and count unique sessions
     const viewsByPath: Record<string, number> = {};
@@ -197,6 +205,7 @@ export const getStats = query({
       uniqueVisitors: uniqueSessions.size,
       publishedPosts: posts.length,
       publishedPages: pages.length,
+      trackingSince,
       pageStats,
     };
   },
diff --git a/src/pages/Home.tsx b/src/pages/Home.tsx
index a1bbb3a..c8ba380 100644
--- a/src/pages/Home.tsx
+++ b/src/pages/Home.tsx
@@ -4,7 +4,7 @@ import PostList from "../components/PostList";
 
 // Site configuration - customize this for your site
 const siteConfig = {
-  name: "Markdown Site",
+  name: 'markdown "sync" site',
   title: "Real-time Site with Convex",
   // Optional logo/header image (place in public/images/, set to null to hide)
   logo: "/images/logo.svg" as string | null,
diff --git a/src/pages/Stats.tsx b/src/pages/Stats.tsx
index e222608..88672ce 100644
--- a/src/pages/Stats.tsx
+++ b/src/pages/Stats.tsx
@@ -10,6 +10,25 @@ import {
   Activity,
 } from "lucide-react";
 
+// Site launched Dec 14, 2025 at 1:00 PM (v1.0.0), stats added same day (v1.2.0)
+const SITE_LAUNCH_DATE = "Dec 14, 2025 at 1:00 PM";
+
+// Format tracking start date with time
+function formatTrackingDate(timestamp: number | null): string {
+  if (!timestamp) return "No data yet";
+  const date = new Date(timestamp);
+  const dateStr = date.toLocaleDateString("en-US", {
+    month: "short",
+    day: "numeric",
+    year: "numeric",
+  });
+  const timeStr = date.toLocaleTimeString("en-US", {
+    hour: "numeric",
+    minute: "2-digit",
+  });
+  return `${dateStr} at ${timeStr}`;
+}
+
 export default function Stats() {
   const navigate = useNavigate();
   const stats = useQuery(api.stats.getStats);
@@ -56,7 +75,10 @@ export default function Stats() {
             <span className="stat-card-label">Total Views</span>
           </div>
           <div className="stat-card-value">{stats.totalPageViews}</div>
-          <div className="stat-card-desc">All-time page views</div>
+          <div className="stat-card-desc">
+            Since {formatTrackingDate(stats.trackingSince)}
+          </div>
+          <div className="stat-card-note">Site launched {SITE_LAUNCH_DATE}</div>
         </div>
 
         {/* Unique visitors card */}
@@ -131,4 +153,3 @@ export default function Stats() {
     </div>
   );
 }
-
diff --git a/src/styles/global.css b/src/styles/global.css
index 26c7c75..a83248d 100644
--- a/src/styles/global.css
+++ b/src/styles/global.css
@@ -1025,6 +1025,13 @@ body {
   color: var(--text-secondary);
 }
 
+.stat-card-note {
+  font-size: 11px;
+  color: var(--text-secondary);
+  opacity: 0.7;
+  margin-top: 4px;
+}
+
 /* Stats sections */
 .stats-section {
   margin-bottom: 40px;